If you are like me,
you probably are in a human physicality. Further, you may like
baseball, or.. Orange Juice. I was that guy when I was a teen that used
to come home from playing sports and instead of going for water I’d
clean half the Tropicana carton because it just tasted so good. And come
on, its fresh squeezed 100% orange juice. The side of the carton says
the only ingredient is 100% fresh squeezed oranges!
As I got older I asked that question
“How the heck do they manage to keep oranges in season all year round
for these juices?” Possible answer, maybe they were unbelievably good at
strategically timing the various orange types in various countries and
they were able to some how make it happen. But that was obviously
extremely unlikely. Then it hit me. Have you ever noticed that it
doesn’t matter what carton, from what store, during any part of the
year, when you pop off that safety seal and taste that first sip each
brand always tastes EXACTLY THE SAME! Whether its Tropicana, Minute Maid
or Oasis etc. they all have their own taste that manages to stay
EXACTLY the same year after year. This was the tip off for me. This is
when I started to realize there is absolutely no way this stuff is “100%
fresh squeezed oranges”
So what is it exactly? How do they get that same flavor all the time? Answer: Flavor Packs.
You see this world is about profit, its
about competition and doing things in as an efficient as a way possible
to maximize profit, keep costs low and of course offer people unhealthy
products whenever possible. How did those ideals make there way into
something so innocent and wholesome like orange juice???
Easy, it makes it’s way into almost everything!
